An absolute Titan of the fitness and nutrition industry, Brian Flatt has been instrumental in changing the lives of tens of thousands of clients. Not only with his work as the founder of R.E.V. Fitness where he made his name as one of the most prolific personal trainers, but also as the author of the best selling 1 Week Diet. Still training today and internationally recognized in his field, Brian understands the human body better than anyone and continues to help people get the body and lives they deserve.
- How did you end up in the health & fitness industry? “I’ve been passionate about fitness and healthy nutrition my entire life, however, it wasn’t until my late 20s when I opened my first gym, R.E.V. Fitness in South California, that I realised that traditional weight loss and fitness advice out there that had been sprouted for years was impractical and obsolete. Since then, I’ve dedicated my entire life to studying and teaching real, science-based strategies that help people lose weight and keep it off. I feel lucky because I work with the most renowned nutritional scientists and fitness coaches together to help millions of people every day.
- What is the program? “The 1 Week Diet is the program that I wish I had created years ago. My grandfather Graham Flatt, still the fittest man I know at 92, went through something incredibly unique many many years ago in the 2nd World War, and learnt things about the human body that have stayed with me my whole life. This book is really a result of those ideas, along with the thousands of learnings I’ve taken from my years in the industry, and our previous work with The 2 Week Diet and The 3 Week Diet. And the first results were unbelievable – users melt off up to 10 pounds of body fat in just a week.”
- Why did you start these programs? “My answer is simple: to help people. I want to help people learn what to eat, when to eat, and how to eat in order to lose weight. I also want to help them develop the mindset – or willpower – to lose weight and keep it off. This is what I regard as my mission, and this is what I work for every single day. I want everyone to know that losing weight can be fast, amusing and simple.”
- Who are they for? “Some diets are for teenagers, elderly people, women, or different body parts. While this classification is proven false, the use of them is merely a waste of time. The basis of losing weight is the same for every person. This is why The 1 Week Diet is remarkable and amazing. Everyone can use it and lose weight fast. Isn’t it great? You can get in shape with your mother and brother together in 7 days, and repeat the diet as many times as you like, depending on how much work you need to do.”
- Why do they work? Can you give us an example? “Because it fixes the misinformation spread by the media, overturning conventional wisdom of ’’Eat less, exercise more’’. These mantras are what turned diets into a torturous grind and cause people to gain back their unwanted pounds again. This program makes the diet fun. The other key is its simplicity. An overcomplicated diet will inherently demotivate its users, and they will never lose weight. Or if they do, they can’t keep it off. I’m a firm believer that with something as difficult as weight loss, enjoying success right off the bat can provide just the encouragement necessary for a person to commit long-term to healthy life decisions.”
- Are there any secrets behind them? “Countless. I personally reviewed over 1000 medical studies, dozens of diet books and hundreds of diet systems, programs, gadgets, pills and potions. Even a huge book would be too short to detail every scientific conclusion. The leading nutrition experts of Harvard University are still doing research on the system of The 1 Week Diet since it totally shocked the scientists. The main reason why it’s a revolutionary diet is because it focuses on reducing cellular inflammation, which is the real reason of weight gain – most diets simply ignore this fact.”
The 1 Week Diet was released a few weeks ago, and already crowds of people are changing their lives. As Flatt says, ’’Healthy people are empowered, and empowered people are successful.’’
ABOUT Brian Flatt
Brian Flatt has spent his life on the front lines of the “Battle of the Bulge.” As a professional trainer and nutritionist, he quickly became well-known in the high-stakes fitness world of Southern California. Demand for his services soared, and he opened his own personal fitness facility, R.E.V. Fitness.
This proved the perfect vantage point to learn the hopes and frustrations of thousands of disheartened dieters. He observed that many were ill-equipped to lose weight and keep it off. Their hopes became his hopes, and their frustrations became his frustrations. He began developing a secret weapon in the fight for weight loss.
After a decade of research and years of fine-tuning, his system finally met his ultra-high standards. He rolled out The 1 Week Diet. The results have been phenomenal — users drop up to 8 pounds of stubborn body fat in just 7 days.
“I’m a firm believer that with something as difficult as weight loss, enjoying success right off the bat can provide just the encouragement necessary for a person to commit long-term to healthy life decisions,” Flatt says.
At its core, The 1 Week Diet is a highly-scientific diet program. Flatt reviewed over 500 medical studies, dozens of diet books and hundreds of diet systems, programs, gadgets, pills, and potions. His system is the synthesis of the best and most pioneering information available.
“This is a revolutionary diet because it focuses on reducing cellular inflammation, which is the real cause of weight gain—something that most diets ignore,” Flatt says. “Reduce cellular inflammation and you will boost your metabolism and increase your ability to lose weight.”
Flatt’s diet also corrects the misinformation spread by the mainstream dieting industry, overturning conventional wisdom and finding weaknesses in mantras like “Eat less, exercise more”. Its success is also due to its simplicity. A complicated diet program is inherently demotivating and only sets up the dieter to fail.
“If you would have told me back when I was a beginning trainer that one day I would create a groundbreaking diet program, I wouldn’t have believed you,” Flatt says. “But now that it has happened, I’m so excited to be making a positive difference in so many people’s lives.”
Flatt’s current mission is to help as many people as possible by advancing his diet system and advice around the world. He wants it to spread like a healthy wildfire, burning fat and renewing life across the globe.
“I want to help people learn what to eat, when to eat, and how to eat in order to lose weight,” Flatt says. “I also want to help them develop the mindset—or willpower—to lose weight and keep it off.”
Since designing The 1 Week Diet, Flatt has become an in-demand health and fitness speaker known for his message of hope. He promotes the idea that weight loss doesn’t have to be a slow, tortuous grind—with the right system, it can be an energizing and vitalizing experience. As Flatt says, “Healthy people are empowered, and empowered people are successful.”
Click Here To Watch Brians Free Information Video About The Brandnew 1 Week Diet
Click Here To Watch Brians Free Information Video About The Brandnew 1 Week Diet
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